Ivy, A New Crate Concept for Harvesting Apples

“A strong and recognizable symbol, inspired by nature.” This is the premise from which the design of Ivy was created; a new crate for the collection of apples that will soon replace the current packaging space, consisting of about 7 million pieces in Italy, of which 4.5 are in Trentino Alto Adige.

Careful observation of the existing situation led the designers of MM Design to particularly consider stacked crates placed outside the agricultural consortia when they are not in use. These existing examples have plastic siding, struggle to integrate with the environment, and sometimes clash with the beauty of the landscape.

As a result, MM Design thought about nature and its forms as a possible starting point for a design with strong and unmistakable features. They looked specifically at ivy, which grows vertically, to create the new green Palbox crate honoring the color and symbol of the natural climber. In addition to the improvements on the box’s context, additional attention was paid to sustainability, which is an innovative technology that uses less material.


Thanks to structural lines, reminiscent of ivy, the design decreased the thickness of the material and, using Mucell technology, reduces the overall weight of the box by 25%. This translates into less fatigue for the farmer and fewer emissions during transport. The material used is fully recyclable HDPE. In a Cradle-to-Cradle concept, MM Design brings to life new products with materials that come from the shrinkage and grinding of old crates.

Equilibrium, Wash the air you breath

The possibility of choosing what kind of air to breathe has become all the more crucial after the pandemic. It’s from this need that the idea of a different

Robee, the humanoid robot

It seemed as though the idea of a planet inhabited by android robots would always remain a thing of the movies. When in fact, technology and the development

Tuf One identity & design for technical components

In the automotive sector (as well as in the industrial sector from the 1980s onwards), some specific components have become increasingly popular. An example i

IF Gold 2022. At the top of the world!
Berlin 20.05.2022

The long-running collaboration between TechnoAlpin and MM Design, which has brought innovation and new design in the sector, has now led to winning the

The New VRNxT for Menarini Silicon Biosystems

In analysis laboratories, equipment and instruments are multiplying in response to a growing demand within increasingly reduced spaces, wherein smaller

IF Award Winner 2022. The collaboration that wins!

The collaboration that wins! Microtec is a leading company in optical detection within the wood industry, having perfected this type of measurement for many

Electa, a new concept for city mobility
Bolzano/Bozen 26.04.2022

In our collaboration with Inglesina, we have paid great attention to the world of childhood and thanks to Inglesina's great experience, we have been able to

Cama, LANCO. From the hospital to the house.

Hospital equipment increasingly requires mechanisms and materials suitable for the intensive use to which they are subjected. From this premise, an

Merry Christmas and a happy New Year!

MM Design's creative Team takes a few days off to regenerate and to be ready for the new challenges of 2022. We wish you and your loved ones a Merry Christmas


Sustainability, Innovation and Beauty for a More Conscious Design.