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THE 5Ds OF SUCCESS

Original and innovative solutions can be achieved when exploring new project paths. Creativity is of the utmost value, thanks to a time-proven methodology capable of transforming an idea into a product. Our competence in design engineering services and our strategic design process combines a humanistic approach with a technological one to create innovative and successful design products.

Defining the need is the most important part of the design process. It is about choosing the proper seed to plant. A great project comes about as the result of thorough initial briefing and analysis.
  • BRIEF ANALYSIS
  • DESIGN THINKING
  • STRATEGIC DESIGN
  • BENCHMARK ANALYSIS
  • POSITIONING
  • MEGATRENDS
  • WORKSHOP
Just as plant roots know the ideal place in which to grow, we carefully analyze the market for which the new product will be created by listening to people and identifying their wants and needs even those which are often initially vague and unclear.
  • MOODBOARD
  • PERSONA
  • SAFARI ANALYSIS
  • GENERATIONAL TRENDS
  • USER PROFILE
  • USER RECRUITMENT
  • USER INTERVIEW
In the creative phase, ideas germinate, bringing to life varied series of proposals. Operating in different sectors allows us to transfer knowledge and technologies. Our mission is to respond with an innovative approach, while taking into consideration the related aspects of the business and the market. At this stage, our focus on the user is extremely important as we strive to conceive and cultivate human-centered design.
  • BRAINSTORMING
  • CONCEPTS
  • RENDERINGS
  • HUMAN CENTERED DESIGN
  • PRODUCT DESIGN
  • CORPORATE DESIGN
  • MATERIAL
  • TECHNOLOGY
  • STORYBOARD
  • CMF
With experience comes proficiency in selecting materials and technology appropriate for the quantities necessary in production.  A favorable product development process integrates 3D prototype design which serves to advance every good idea and establish it  with great attention to cost-saving design.
  • MOCK UP
  • ENGINEERING DESIGN
  • ERGONOMY
  • ROI ANALYSIS
  • PROTOTYPE
  • PRODUCT DEVELOPMENT
  • DEVELOPMENT STRATEGY
Harvest time arrives as this method bears the fruit of our efforts. In this phase, our vast network and product development strategy helps to enhance and communicate the final result, a benefit to both  consumer products and investment goods.
  • STORYTELLING
  • BRAND AND PRODUCT MANUAL
  • SHOWROOM
  • CONCEPT STORE
  • EXHIBITION
  • DESIGN AWARD

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Maria Elisabetta Ripamonti
Manager Europe

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Ellisa Yang
Manager Taiwan

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Cristine Stuermer
Manager Brasil

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Rita Bonucchi
Manager Singapore

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Ming Li
Manager China

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Ufuk Sönmez
Manager Turkey

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