SMART PLASTICS 2025
On May 7, 2025, the 12th edition of Smart Plastics will take place at the Alfa Romeo Historic Museum in Arese, Italy. This event is the leading gathering in Italy for the high-performance polymer industry, providing an exclusive opportunity to explore how innovative materials are shaping the future of design, sustainability, and industrial applications.
Among the speakers for this edition, Alex Terzariol, General Manager of MM Design, will once again share his insights on the fundamental role that material surfaces play in the user's sensory experience. In his presentation titled "The Skin of Objects," he will explore how polymer surfaces, through innovative textures, finishes, and pigments, not only meet aesthetic and functional needs but also create a deep emotional connection between the object and its user. He will discuss how modern materials can evoke emotions and influence perceptions, going beyond mere utility to enter the realm of a complete sensory experience. This talk will focus on the role of multisensory design—engaging sight, touch, and smell—to enrich the perceived quality of products and make surfaces a true interface between the user and the surrounding world.
The event will be held in a highly symbolic setting: the recently renovated Alfa Romeo Historic Museum, which houses one of the brand's most iconic collections. In addition to expert talks, participants will have the opportunity to explore the latest innovations in materials and design, with a particular focus on the future of ecological solutions and the growing importance of polymer surfaces in both technical and aesthetic contexts.
Smart Plastics 2025 continues to be an essential forum for anyone looking to engage with the most current challenges in the field of advanced materials.
We invite you to participate in this highly relevant event to discover the potential of next-generation polymers and connect with the key players in the industry.
We look forward to seeing you on May 7, 2025, at the Alfa Romeo Historic Museum in Arese.
Sign up now to secure your place at the event: https://www.eventbrite.it/e/biglietti-smart-plastics-2025-1111301816649
