When e-commerce is the new normal

Since the beginning of the pandemic, Southeast Asia has dealt with 70 million new online consumers, as a result of "circuit breakers" and smartworking experiences. But e-commerce growth in Southeast Asia has not finished yet: according to GlobalData, the e-commerce market in Singapore will reach a value of US$10.7 billion by 2025.

Despite the reopening of physical stores, the world of online shopping continues to have the best even for daily purchases, thanks to the spread of mobile payment methods, such as Grab pay, Apple Pay and Paypal. If e-commerce is the "new normal", brands wonder how to keep their customers loyal.

The solution comes from Kaddra, a Singaporean start-up founded in 2017 that has developed a mobile app dedicated to b2c brands. Winner of the SBR’s Tech Excellence Awards 2021, Kaddra offers a user-friendly platform where companies can quickly connect with their customers, through push notifications, promotions, fast payment, purchase and more. In a single app, companies perform all the functions that are normally spread across multiple platforms (emails, personal accounts, etc.) thus making consumers more and more engaged and loyal.