Singapore 24.02.2022

When e-commerce is the new normal

Since the beginning of the pandemic, Southeast Asia has dealt with 70 million new online consumers, as a result of "circuit breakers" and smartworking experiences. But e-commerce growth in Southeast Asia has not finished yet: according to GlobalData, the e-commerce market in Singapore will reach a value of US$10.7 billion by 2025.

Despite the reopening of physical stores, the world of online shopping continues to have the best even for daily purchases, thanks to the spread of mobile payment methods, such as Grab pay, Apple Pay and Paypal. If e-commerce is the "new normal", brands wonder how to keep their customers loyal.

The solution comes from Kaddra, a Singaporean start-up founded in 2017 that has developed a mobile app dedicated to b2c brands. Winner of the SBR’s Tech Excellence Awards 2021, Kaddra offers a user-friendly platform where companies can quickly connect with their customers, through push notifications, promotions, fast payment, purchase and more. In a single app, companies perform all the functions that are normally spread across multiple platforms (emails, personal accounts, etc.) thus making consumers more and more engaged and loyal.

Read the letter also in:


Rita Bonucchi


Contact us
Singapore awarded for social design

Social design is among the most interdisciplinary areas, in response to the major contemporary challenges in continuous transformation. The richness and

Circular economy vs. Ghost Gear - An Earth Action in Taiwan

How many tons of fishing waste/gear enter the ocean each year? Between 500,000 and 1 million tons! These 'Ghost Gears' are 10% of the annual volume of marine

Technology + Medical ~ Smart Healthcare in Taiwan (Part 2/2)

With the rapid development of information and communication technology, the IoT, cloud computing, big data, AI, and even the latest technologies such as block

iF AWARD 2022

The iF Award ceremony was a great success this year, having returned after two years on May 16th at the legendary theater Friedrichstadt-Palast in Berlin

Singapore moves towards FIND 2022

123 days to the start of FIND - the design fair in Asia, which will be held from 22 to 24 September 2022 within the exhibition space Marina Bay Sands in

Singapore’s pavilion rewarded at Expo 2020

A rainforest in the desert: this is the concept of the Singapore pavilion at Expo 2020 in Dubai. "Nature, Nurture, Future" is the title of the project of the

Milan Art Week 2022

Milan Art Week, a week dedicated to modern and contemporary art which took place between March 28 and April 3, 2022, has concluded in the Lombard capital.

Technology + Medical ~ Smart Healthcare in Taiwan

Smart Healthcare is the application of ICT in the medical and health fields. Semiconductor technology plays a primary role in applying Smart Healthcare,

Mobile World Convention 2022 in Barcelona - The Gateway to the Future

The MWC returned with real life attendance in its usual Barcelona location. Although this edition was quieter in tone, it represented a sign of positivity

New targets for Singapore’s manufacturing

When we think of Singapore, we imagine a dynamic and cutting-edge hub, where technology, finance and services are the driving force for the entire economy.