Creating Value: A Lecture at Politecnico di Milano

At the Politecnico di Milano, alongside Prof. Francesco Zurlo, our General Manager Alex Terzariol, and Strategic Designer Martina Semenza, we shared insights on how a design company of MM Design's calibre creates value. By discussing the evolution of the company over time, we highlighted the shift towards a more systemic approach to design, capable of integrating various operational areas.

Two representative case studies were presented, illustrating the different services offered by the company: from strategic design to service design, to the core business of product design, with a particular focus on material innovation, thanks to the dedicated Colours, Materials, and Finishes (CMF) service.

Additionally, students were introduced to the digital know-how developed by MM Design, related to materials, processes, and supplier networks through the mathub platform, launched by the company during Fuorisalone 2023. This platform represents a further evolution in the ability to offer integrated and innovative solutions to meet the needs of the contemporary market.

The presentation provided an opportunity to showcase years of experience across various sectors and highlight the central role of design in adding value to companies and their products.