New success story for Palbox and MM Design
From about 11,000 applications in 56 countries, Ivy won the renowed iF Award. The award ceremony took place in the suggesting setting of the Arena, a 1920s industrial site in Berlin on May 15.
The selection, the result of the work of an international jury of 133 professionals from 20 countries, judged Ivy, the apple-picking crate, deserving the award, which makes both the manufacturer Palbox and MM Design studio very proud.
Ivy is designed to weigh less, thanks to MuCell technology that allows polyethylene to be injected into the mold along with nitrogen gas. This results in less material used and less fatigue for those transporting the crates in the fields.
MM Design thought of nature and its forms with the aim to give it greater strength, taking inspiration from the structure of ivy that grows vertically. Ivy, the new Palbox crate, was born with a distinctive and environmentally friendly sign and color.
Indeed, the material used is a totally recyclable HDPE. Moreover, in a Cradle to Cradle concept MM Design designs new products that leverage on the retirement and grinding of old crates.
A valuable recognition that gratifies the design efforts made by MM Design and the determination of Palbox to realize a project that, starting from the fruit box, develops an all-round concept of circular economy in respect of the environment and the landscape context.
