Electa, a new concept for city mobility
In our collaboration with Inglesina, we have paid great attention to the world of childhood and thanks to Inglesina's great experience, we have been able to better understand the characteristics that are required in a product connected to the world of mother and child.
Since 1963, the Inglesina company has had a strong presence and a lot of experience in this sector. In fact, it has innovated the sector of strollers, cots, and car seats and, based on their desire for continuous experimentation, they have commissioned MM Design Studio to carry out research on urban style themes. This analysis has led to the creation of some concepts that represent a new way of understanding mobility in a city.
Urban style was the recurring theme of the entire project, stemming from key concepts such as lightness, compactness, maneuverability, and ease of use.
A close collaboration with Inglesina's innovation department has allowed us to experiment with various solutions, which were then transformed by Inglesina into the new Electa product.