New Field of Play

The Covid-19 effect has been sudden and disruptive to our lives and ways of doing things. Immediately it was as if we were in another time, a limbo where everything seemed paralyzed except for the exponentially growing virus. As after every great worldwide difficulty, there were those who were capable of quickly adjusting to the situation, while others remained struck in disbelief. It was a design thinking challenge on a large scale: responses and solutions had to be modified quickly, as the boundary conditions changed.

MM Design, after reorganizing and adopting a smart-working model at its offices in Milan first and then Bolzano and carrying forward its ongoing projects, deemed it important and useful to place its creativity and strategic approach to products at the disposal of its clients. Several online workshops were developed for various industrial sectors, in which MM Design proposed new ideas for different projects relating to products and markets particularly affected in the post Covid-19 phases.

Creativity has made it possible to find new fields of play for various companies from the catering sector to the machine tools industry, as well as consumer goods. MM Design proposed brainstorming sessions with company managers and these discussions proved extremely fruitful and full of new ideas.

Coming months will see new products capable of satisfying new demands be produced, allowing companies to get back into the game by using their wealth of skills and organizational structures in different fields: new fields of play!