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Milan 14.12.2023

The New Frontier of Food Industry

On November 28th, in the splendid setting of Palazzo Castiglioni (now the headquarters of the Milan Traders Union), an event was celebrated entitled: Shape Next Summit: The Next Frontiers of Food, Food Retail, and Food Tech.

Prominent speakers and guests discussed topics such as innovation and transformation, technology and the digital, sustainability and environmental impact, as well as people and collaboration. From these discussions, the concept of how technological and digital innovation is transforming the Italian food industry emerged. This topic has always been the pride of the country, with an annual turnover of 179 billion, destined to grow in future years. Experiences with an international flavour were shared which provided interesting insights and moments of reflection on the strategies necessary for the further growth of the food industry. The event was also, above all, an opportunity for a fruitful discussion for startups and potential investors.

Soon, the food tech market will unveil unexplored possibilities, reshaping user experiences centred around sustainability, health, and customization. The interest aroused by the event and the large participation testify to a sector that is back and thriving.

Read the letter also in:

Italian

Maria Elisabetta Ripamonti

BUSINESS DEVELOPMENT MANAGER EUROPE

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