The Lunar New Year & its colors

Happy Lunar New Year! On February 1, billions of people, not limited to just Greater China, most Asians worldwide, will be celebrating the Lunar New Year. It marks the start of a new lunar cycle, the beginning of Spring, and, more importantly, a fresh start for all those who want to say goodbye to misfortune in the past year!

According to Chinese tales, a beast called "Nian" devours crops, livestock, humans, even children on New Year's Eve. The god wanted to help the suffering humanity. So he told the people that the monster's weakness was afraid of red, noise, and fire. To fight the beast, people wore red clothes and all house decorations in red, such as lanterns, couplets, and paper-cuttings. They were beating gongs and drums. Set off firecrackers. Finally, people won. Till now, they still do so to celebrate their victory.

During the Chinese Lunar New Year, the auspicious colors red and gold are all around! Red is good fortune and scares away evil spirits. Gold is wealth. Then, please try to avoid white and black during this festival, which are unlucky colors associated with mourning and death.

Red is the Chinese cultural color and the Chinese People's primary celebratory color, indicating good luck, happiness, vitality, hope, passion, and prosperity. According to the Chinese Five Elements Theory, colors are associated with the five elements of wood, fire, water, metal, and earth. Red represents fire.

Like other cultures globally, colors play a significant role in Chinese culture. They represent various values and qualities formed thousands of years ago and have preserved their significance over generations. Often, these colors help us connect with our circumstances, society, and living life.

What's the color of your nation or culture?

Read the letter also in:

Chinese (TW)

Ellisa Yang


Contact us
Singapore awarded for social design

Social design is among the most interdisciplinary areas, in response to the major contemporary challenges in continuous transformation. The richness and

Circular economy vs. Ghost Gear - An Earth Action in Taiwan

How many tons of fishing waste/gear enter the ocean each year? Between 500,000 and 1 million tons! These 'Ghost Gears' are 10% of the annual volume of marine

Technology + Medical ~ Smart Healthcare in Taiwan (Part 2/2)

With the rapid development of information and communication technology, the IoT, cloud computing, big data, AI, and even the latest technologies such as block

iF AWARD 2022

The iF Award ceremony was a great success this year, having returned after two years on May 16th at the legendary theater Friedrichstadt-Palast in Berlin

Singapore moves towards FIND 2022

123 days to the start of FIND - the design fair in Asia, which will be held from 22 to 24 September 2022 within the exhibition space Marina Bay Sands in

Singapore’s pavilion rewarded at Expo 2020

A rainforest in the desert: this is the concept of the Singapore pavilion at Expo 2020 in Dubai. "Nature, Nurture, Future" is the title of the project of the

Milan Art Week 2022

Milan Art Week, a week dedicated to modern and contemporary art which took place between March 28 and April 3, 2022, has concluded in the Lombard capital.

Technology + Medical ~ Smart Healthcare in Taiwan

Smart Healthcare is the application of ICT in the medical and health fields. Semiconductor technology plays a primary role in applying Smart Healthcare,

Mobile World Convention 2022 in Barcelona - The Gateway to the Future

The MWC returned with real life attendance in its usual Barcelona location. Although this edition was quieter in tone, it represented a sign of positivity

New targets for Singapore’s manufacturing

When we think of Singapore, we imagine a dynamic and cutting-edge hub, where technology, finance and services are the driving force for the entire economy.