Milan 16.12.2021

Italia Geniale: Italian Design on Display in Dubai

After being forced to stop due to the COVID19 pandemic, the Expo returns to Dubai after six years, highlighting architecture, cultures and innovations from 192 countries.

Initial data shows an increase in visitors and access to the Italian Pavilion and its social media pages.

For the occasion of Dubai Design Week, ADI and ADI Design Museum have created the exhibition: "Italia Geniale", in which the goal is to enhance the creativity of industrial design and the Made in Italy concept. Not only that, but as the curators Carlo Martino (La Sapienza, Roma) and Francesco Zurlo (Politecnico di Milano) explain: the exhibition is an opportunity to interpret design "as a means of enhancing and legitimizing the capabilities of the person." We, therefore, try to lead visitors to explore typical objects of everyday life, as well as those which are the most recent innovations.

For this purpose, 99 products cataloged in five sections have been selected: imagin-able, work-able, relation-able, live-able, move-able. There are also two products designed by MM Design: the alpine skiboot Masterliteand the protection Galaxy Body Armour.

Human beings, with their needs and desires, are the focus of the exhibition, highlighting Italian humanistic culture. "Italia Geniale" promotes techniques and experiences with an emphasis on the macro theme of sustainability, which is of major importance for the entire Expo.

Read the letter also in:


Maria Elisabetta Ripamonti


Contact us
NEWater against water scarce

Is it possible to turn a sewage recycling system for food use into a brand? Since 2003 Singapore has responded positively with NEWater, the brand launched by

Move forward Metaverse

Unlike today's cyberspace by exchanging information, the Metaverse is knowns as the Internet of Experience. One of Metaverse's ambitious visions is a vast and

Italy: drought and water shortages. Race against time

Summer 2022, after a winter with 70% less snowfall and a rainfall deficit of 32%, temperatures 0.76 degrees above average and a 45% drop in precipitation,

In 2024, flying taxis will take off in Singapore

For many years, the city-state of Singapore has been recognized globally for being a testing laboratory for smart mobility. There are several goals planned

Milano Design Week 2022

The 60th Milano Design Week, which took place from 7 - 12 June, and at last, with people in attendance after three years, once again crowns Milan as the

Singapore awarded for social design

Social design is among the most interdisciplinary areas, in response to the major contemporary challenges in continuous transformation. The richness and

Circular economy vs. Ghost Gear - An Earth Action in Taiwan

How many tons of fishing waste/gear enter the ocean each year? Between 500,000 and 1 million tons! These 'Ghost Gears' are 10% of the annual volume of marine

Technology + Medical ~ Smart Healthcare in Taiwan (Part 2/2)

With the rapid development of information and communication technology, the IoT, cloud computing, big data, AI, and even the latest technologies such as block

iF AWARD 2022

The iF Award ceremony was a great success this year, having returned after two years on May 16th at the legendary theater Friedrichstadt-Palast in Berlin

Singapore moves towards FIND 2022

123 days to the start of FIND - the design fair in Asia, which will be held from 22 to 24 September 2022 within the exhibition space Marina Bay Sands in