Customization & Design: the "tailor-made" product
Ad hoc products: the challenge of the future
One of the main critical success factors for companies in the future will be the ability to customize their products without increasing production costs. It is no longer enough to offer a standard product to remain competitive, rather it is essential to be able to grasp the peculiarities of the market that will dictate which product achieves recognition. While greater access to technologies capable of collecting and analyzing huge quantities of data facilitates market analysis, for marketing, producing customized products is a much more complex problem. The challenge at present is to create different models to reflect a wide range of needs while remaining competitive from an economic point of view through implementing new product development processes.