Cooking and Design

There are many communal elements between the culinary arts and design, including fantasy, sensitivity to shapes and colors, creativity in combining different components, continuous experimentation, rediscovery of traditional recipes and future projections (thanks to revolutionary techniques), and even storytelling.

Cooking, not simply understood as the implementation of a recipe but as the mastery of making food for the eyes and the soul (often enhanced by its story and preparation), has very much become a global trend throughout the world. Cooking almost becomes a therapeutic activity within the whirlwind rhythms of stressful days. Cooking is a gesture of attention to those around you and not a simple response to the physiological need to feed oneself.

A continuous interest in cooking can be seen by an ongoing increase in cooking show viewership, evident by the popularity of these shows on televisions all over the world for over 15 years now.

Young people are also rediscovering cooking. In fact, cooking professions rank third among the most coveted jobs for people under 30 in Italy. This could be perhaps because it is a way to express technical competence as well as great creativity.

The pandemic has emphasized this trend, making it even more global. Anti-contagion and safety measures have led to the rediscovery of domestic rituals such as cooking, which has become, in addition to being a daily necessity, a safe and gratifying moment for family gatherings.

Time spent in the kitchen has especially increased for younger people throughout Europe. 43% of the 18 to 35 age group say they have cooked more in 2020. More time spent cooking also translates into new knowledge and a desire to experiment. In fact, 39% of people declare that they have tried to make different dishes (above all in Spain, Italy and Greece).

In 2020, almost 2 out of 3 Italians (64%) tried their hand at cooking. The result was an increase in food sales in large-scale distribution, the composition of which, starting from simple notes and creating the most delicious symphony of flavor, includes: flour and eggs coming out on top as the masters, with an increase of 59% and 22% respectively. Alcoholic beverages also underwent an increase with wine going up by 9.4% and beer by 16.2%. Additionally, fruit, vegetables, and cured meats have recorded growth, contributing to €10 billion in domestic food spending in 2020 alone.

More time spent in the kitchen translated into more attention to the choice of appliances. In a sort of domestic spectacle, food preparation is increasingly coinciding with the dining area, where you can share moments with loved ones while expressing your passion. From this we can see a new trend which brings the use of professional kitchens to the home. Functionality and better food preservation are among the major advantages offered by a professional kitchen for both established chefs and amateur cooks.

A new cabinet appears in the kitchen: after the fridge and the oven, there is now a pillar dedicated to food storage. Think of the use of a blast chiller, which not only makes consumption of many raw foods safe, but also makes it possible to prepare dishes in advance and store them for long periods, while maintaining their properties and taste, just like in restaurants. We have arrived at a sort of streaming kitchen, wherein you can prepare today and consume whenever you want.

With a view to sustainability, better food preservation helps reduce waste, which is a primary necessity.

Kitchens are not only extremely functional, but also satisfying from an aesthetic point of view. A unique kitchen design, with strong and clean lines, integrates well within contemporary homes and responds functionally to the necessity of practicality, safety and hygiene.

Steel is the primary material in the production of professional equipment. Its design for domestic use can be combined with other materials and finishes, ensuring a very high degree of customization in different environments.

Kitchens are designed in detail to maximize ergonomics and to make operations simple and comfortable. The user will enjoy preparing dishes to share with those they love, while having fun and letting themselves be amazed by the outcome of new experiments.