Marketing and design: Together to Innovate
Marketing and Design seem to be two completely different realities, but together they can create unbelievable synergy. Marketing can be the perfect tool to analyse what the market is asking for, while Product Design can be the perfect answer—a real and effective answer, which can represent strategic opportunities for companies to find and develop new markets and products.
The results of this alliance could be really outstanding: promoting an influential impact on the way business is done in an entire sector, while also changing the rules of the game. Being innovative is a key factor, especially for industries which are facing important structural changes, such as the traditional retail sector, where digitalization and e-commerce are immensely transforming the competitive environment.
A key aspect in this industry is the possibility to offer a unique and engaging experience, actively involving the customers and making them experience something completely new. A place where additional service can increase the value proposition, with the possibility of introducing traditional products in a completely new context. Afterwards, design enters, bringing with it the crucial role of helping companies find new playing fields, as well as re-designing the competitive environment.