Virtual Tour & Design

Virtual Tour & Design

This health (and economic) crisis forced companies to face one of their most important challenges: reinventing themselves by looking for "alternative solutions," in order to seek ever more direct contact with customers.

Many companies are turning their attention to several emerging technologies.

Forbes shows how investment by companies in augmented and virtual reality systems, on a global scale, will reach $121 billion in 2023, corresponding to triple the $40 billion investment expected for the consumer market. Already by October 2019, 80% of those interviewed on the subject saw technology as a safe and significant potential for improving their competitiveness in sectors such as construction, production and manufacturing

Virtual Tour advantages

In July 2021, Italy approved the National Recovery and Resilience Plan (NRRP). After the complex periods of 2020 and 2021, the government is focusing on digitalization and innovation as a shared strategic axis at the European level.

However, there is a need for a renewal in the field of visualization: the techniques of depicting the life cycle of products (and buildings) are “blocked” in the past and refer to obsolete forms such as physical and 2D modeling. Organizations, since the health emergency, had already turned to real-time 3D and soon after they began to develop different meanings along the same lines, such as the Virtual Tour.

The initial investment for the development of the Virtual Tour translates into savings for the entire business starting from cost reductions in travel and trade fairs.

Immersive experiences

The Virtual Tour is a new communication tool capable of depicting online paths of reality to be explored. Specifically, it is a simulation of an existing place, property, space or infrastructure. The object of the tour can, in fact, be a product, a company, an architecture, a business, a tourist place or a museum.

These new methods enrich the customer experience as each user is offered the opportunity to become a first-person protagonist of the exploration. It is the user/player who chooses where to go, what to look at, which direction to move.

It is possible to create 3D digital models of environments in which you can simply take a tour of the space or create an interaction with the consumer who, by clicking on an accessory or detail, can discover its peculiarities or differentiations.


Present and future scenarios see the Virtual Tour as an important business opportunity to attract new customers in the most diverse sectors: from art to tourism and in all production sectors.

The advantages are many: cost reduction, strong online presence, greater flexibility and unlimited visibility able even to reach the public abroad.

In this scenario, designers and companies cannot help but make use of modern technologies. We move from an exclusively informative model to a completely modern storytelling method.

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