Masterpiece Century GitzoMarch 12, 2018
The iF 2018 Award Winner awards the capacity of MM Design in its having interpreted design with an original approach, a product so particular as to make it one of a kind.
Innovation for 100 years of the Gitzo trademark is summarized in the limited edition and production of only 1,917 samples, called the “Arséne Gitzhoven Edition,” named after its visionary founder, and designed by MM Design.
An exclusive design that innovates and exalts the technological properties of the tripod and its sophisticated mechanisms, with the choice of carbon fiber as material for its features of lightness and structural performance and on which its very original shapes are modeled.
This is MM Design’s strategic approach in creating value: match the industrial productions that should be cost-effective with the investments, with an intervention of the skilled hands of handicraft masters who represent true and proper excellence of the “Made in Italy” productions.
The network of handicraft masters, with which MM Design is in constant dialog and built in the years of a close partnership, stands as a heritage of know-how that allows the creative designers of the studio to imagine in depth, each detail and its best production.www.ifworlddesignguide.com