The MM Design news feed

Disrupt your industry through innovation

Disrupt your industry through innovation

December 14, 2018

Experience the best of Italian Design and learn in 6 Days how to leverage innovation thinking to generate breakthroughs. Italy is the renowned cradle of creativity and the source of many iconic inventions. Become inspired by the top Italian designers and learn how to leverage these concepts into new growth opportunities during one of the most important event worldwide: Milan Design Week. 04-09.04.2019

-Ideal for innovation professionals, design experts, venture capitalists, entrepreneurs and business leaders, design managers, marketing managers, innovation managers and anyone with a curious mind.
- In a few days, you will exchange the experience of speakers at the highest level.
- You will have an interaction with the participants during the workshops. You can learn from the experience of important entrepreneurs during the visits to their design companies.
- You will understand in detail the complex world of design in the guided tour through the events of the Milan Design Week.
- On a guided tour you can admire the beauty of unique places in the world such as the villas of the Como Lake.
- During the evening meetings, you will be accompanied in the visit to some special exhibitions in design museums and cultural centers.

To register:

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The Award-winning hospital cart

The Award-winning hospital cart

November 10, 2018

MM Design wins the Museu da Casa Brasileira Award.

In the elegant setting of the Museu da Casa Brasileira MCB, the award ceremony of the 32nd edition of the MCB Award was held, dedicated to various categories.

Among these, the trolley designed by MM Design for the Brazilian company Lanco, specialized in hospital equipment.

An innovative trolley concept that fully complies with specifications, it is easy to handle, easy to sanitize and made with rotational molding technology, which reduces production and assembly costs, eliminating the internal metal structure.

The possibility of being able to be modulated and customizable for the services of the various hospital departments to which it is dedicated, allows it a great advantage on the carts of the competitors, as well as being made in various colors.

The awards ceremony took place in São Paulo on 10th  November in the presence of hundreds of authority, designers, entrepreneurs and journalists.

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Galaxy Body Armour: the protection that transpires

Galaxy Body Armour: the protection that transpires

November 07, 2018

The latest creation of MM Design for Acerbis was presented at the international fair EICMA in Milan.

It is nature that inspires us and from which we can learn. Thin filaments that interweave together create a light and resistant structure. The archetype of protection. In the design of Galaxy Body Armour (Protection Second Skin) are also other very important aspects such as lightness and breathability. A research on materials was necessary to identify particularly innovative materials for performance and lightness, so that protection can be worn in an extremely natural way.

To improve the wearability and the possibility of leaving the biker’s freedom of movement, Galaxy has been designed divided into many sectors in such a way as to become extremely flexible. Every detail has been taken care of in the smallest details to guarantee the best wearability possible based on the percentiles and therefore creating a single but adaptable size.

Galaxy is thus preparing to become a new approach to protection that does not necessarily have to be hidden under a piece of clothing, leaves the biker in total freedom of movement and guarantees maximum breathability. To this we add that it protects it in case of falls or accidental blows.

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… and the winner is

… and the winner is

October 31, 2018

The Japan Institute of Design Promotion is since 1957 the organizer of the Good Design Award, one of the most important design award worldwide. Almost 5,000 participating products coming from well 25 Countries submitted to the careful examination of the international jury that selected the best products of 2018. Among these, with great pride, N. 2 products come out from the creative minds of MM Design that for Gitzo, a leading brand in the photography industry, has designed two unique objects of their kind. 

Arsene Gitzhoven is a special edition of tripod created on the occasion of the centenary of the birth of Gitzo: 1917 pieces in which we have combined unique materials and craftsmanship;

Minitraveler is a table tripod where we have assembled all the main functions in a single block, thus making the product extremely compact and light thanks to the use of carbon fiber.

In both cases the attention to detail and to the photographer during their use, have allowed us to create in collaboration with R&D of Gitzo two products that represent the level of quality and innovation of the Gitzo brand. The award ceremony took place in the prestigious Grand Hotel Grand Hyatt in Tokyo on October 31st.

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Mini Traveler at Photokina 2018

Mini Traveler at Photokina 2018

September 26, 2018

The world’s most compact and lightweight professional table tripod. 

The 2018 edition of Photokina, the most important international exhibition dedicated to the world of photography, has just ended. Among the many expected innovations, the visitors talked a lot about the new Mini Traveler, designed by MM Design for the premium brand Gitzo. The Gitzo Mini Traveler is especially dedicated to professional photographers and promising amateurs who use mirrorless cameras or DSLR cameras with small lenses.

Some of the highlights of the new tripod design were compactness, lightness and stability. Thanks the use of carbon fiber and particulary solutions for the movement of legs and head, Mini Traveler is the world’s most compact and lightweight professional table tripod. The legs with rubber feet, feature a pull-and-fix system that allows for two different leg angles for each leg.

One of the design elements that most characterizes Mini Traveler is the solution adopted for fixing the head: there’s a detachable ball head with no visible ball or pan locks. Instead, a gear lock found at the bottom of the head is used to control all movements. Each detail of the Mini Traveler revolves around lightweight and high-quality materials, with accurate assembling and fine manual control. An excellent example of a mix of industrial production and craftsmanship.


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MM Design at the Fair in Nuremberg, Germany

MM Design at the Fair in Nuremberg, Germany

September 10, 2018

Some of the latest projects from the MM Design creative laboratory are now on display at the Nuremberg International Fair for the next months. A show case of excellence to present MM Design and its approach to industrial design in consumer goods related with people or in investment goods related with operators. In 27 years of activity and thanks of more than 200 successful projects in several sectors, MM Design is one of the most creative design companies in Europe. The initiative is carried out in collaboration with Bayern Design.

Hospital Design

Hospital Design

May 25, 2018

Design is increasingly becoming a focal design element for operators of those settings involved in healthcare for people. These are the premises on which the new trolley for the administration of drugs was conceived for the Lanco Company of Boituva, Brazil.

 One of the first aspects was the reduction of volumes typical of hospital trolleys. This allows for greater user-friendliness of the trolley itself in its transfer from one room to another. The handles and their position were studied under the ergonomic profile of trolley movements.

The work counter is extremely easy to clean and is built with an additive that makes it antibacterial. In the lower part a rubbery bumper zone softens the accidental bumps against edges and doors, avoiding damages to the hospital structure and safeguarding the integrity of the trolley itself. Handles and drawer surfaces are made of material that is soft and pleasant to touch.

The innovative design of the Lanco trolley was studied furthermore to use a rotational technology which allows the construction of the frameless trolley, making it easier to produce and assemble at contained costs. The trolley was conceived in a modular manner for greater versatility for many types of use in the various therapeutic wards.

The official presentation of the new trolley at the trade fair was a great success for the public and operators.

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INTERFERENCES, Milan Design Week 2018

INTERFERENCES, Milan Design Week 2018

May 07, 2018

We thank all who participated in the INTERFERENCES, it was an interdisciplinary comparison held by SIGNO and MM Design at the Milan Design Week. They were rich, inspiring evenings full of ideas with a fruitful confrontation between very different figures, united in their desire for new perspectives.

Psychologist Ugo Morelli with And Yet It Creates spoke about the aesthetic experience, he explained saturation as a great obstacle to creativity. With Green Intelligence Alessandro Pozzi, agronomist, presented the natural world and its extraordinary opportunities. Their root system is a formidable network of connections, metaphor of twine knowledges. Beauty is the star in The Rule of Art of photographer Corrado Piccoli, a succession of stunning pictures of in the historic centre of Treviso and of Tobia Scarpa’s work for Benetton Foundation in the restoration of the Church of S. Teonisto. Virginio Briatore, philosopher of design and observer of contemporary languages, talked about the beauty of hospitality. In the age of technology and unstoppable migrations, We Are (still) Guests on this Earth. New Connectivity could be a response to the incredible speed of change which we are exposed explained Massimo Andriolo, an expert in innovation strategies, talking about technological, social, political and economic changes.

INTERFERENCES were pleasant moments of relaxation with good music and toasts to creativity and beauty, including those not yet discovered! A special thank to our friends who have honored us as speakers. Thanks to who worked for the success of our Milan Design Week.

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Masterpiece Century Gitzo

Masterpiece Century Gitzo

March 12, 2018

The iF 2018 Award Winner awards the capacity of MM Design in its having interpreted design with an original approach, a product so particular as to make it one of a kind.

Innovation for 100 years of the Gitzo trademark is summarized in the limited edition and production of only 1,917 samples, called the “Arséne Gitzhoven Edition,” named after its visionary founder, and designed by MM Design.

An exclusive design that innovates and exalts the technological properties of the tripod and its sophisticated mechanisms, with the choice of carbon fiber as material for its features of lightness and structural performance and on which its very original shapes are modeled.

This is MM Design’s strategic approach in creating value: match the industrial productions that should be cost-effective with the investments, with an intervention of the skilled hands of handicraft masters who represent true and proper excellence of the “Made in Italy” productions.

The network of handicraft masters, with which MM Design is in constant dialog and built in the years of a close partnership, stands as a heritage of know-how that allows the creative designers of the studio to imagine in depth, each detail and its best production.
Prestigious recognition for MM Design

Prestigious recognition for MM Design

December 01, 2017

The “Leonardo da Vince” Science and Technique Museum right in the heart of Milan and one of Europe’s most important technical-scientific museums, was the location for the event. It moreover conserves in its halls, the machine of Leonardo who can be defined as one of history’s first designers.

Before a hall brimming with celebrities, journalists, designers and business enterprises, the international and single-theme edition of the Compasso d´Oro prize was awarded this year to Sports.

The team of creative spirits took great pride in the fact that the Compasso D’Oro Honorable Mention was awarded to MM Design for the Strapless Pole design achieved for Scott International, an innovative ski pole which revolutionizes its pole handle features, eliminating the classic string and inserting in its place two wings in material and resemblance, that allow the hand to let go in case of falls. The string, in fact, is in most cases responsible for the breaking of the thumb ligaments, and for those who practice off-track cross country skiing, will not be detached when surprised by an avalanche. The handle was studied to anatomically fit the best hand grip possible, and made up of a dual-thermoplastic component, to obtain utmost comfort when skiing.

It is prestigious recognition for the effort of a team that conceives design as a factor for the improvement of performance and the life of those who use these items. The team has dedicated their studies to Hervé Maneint, Director of the Scott Neve division, who tragically passed away. He had played an important role in this project due to his great experience and competence.

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“Pillole di Design” Trends and their scenarios

November 14, 2017

For every company that wants to innovate, it is fundamental to understand and be able to interpret the current trends. These have always been the activities of the Creative Spirits of MM Design and will be developed in the new studio in Milan, in partnership with experts and analysts of the various sectors.

Thanks to the special tools created by our team in many years of experience, we can analyze what we believe to be the more important trends, subdividing them into Lifestyles, generational Trends and Esthetic Technological Trends.

These studies are thus summarized and arranged in maps and moodboards that photograph the new scenarios and become the platform used to produce highly innovative products which take into account the changing needs and new desires.

In Milan, the new MM Design office opens its doors

September 28, 2017

The recently inaugurated facility of the Creative Spirits in Milan.

MM Design has opened its office in Via San Calimero, right in the city center and a short walk from the Cathedral. In this very particular zone that is booming and recovering its popularity, the facility will be dedicated to the encounters with its international and Italian clients. 

After the opening of the office in Sao Paulo, Brazil in 2013 and the contacts expanding in Asia, Milan has become for our studio, an excellent meeting point which will offer new partnerships with experts of various sectors.

In the new facility which will be shared with the SIGNO Architecture and Design study (, new frameworks will be developed in relation to the trends, new materials and technologies. Simultaneously, project workshops will be organized, and these will focus on the future scenarios and to Design Thinking with the precious participation of experts.

A young team with members who achieved their qualifications at the headquarters in Bolzano, Milan and Sao Paulo, aim to express, also through continuous dialog with one another, new design solutions for future products. In this way, design will be enriched with new elements that become important ingredients for future projects.

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The new corporate design for Microtec

The new corporate design for Microtec

May 27, 2017

At the latest Ligna fair in Hanover, Microtec presents itself in an original and unique way. A Corporate Design reflects the company's Corporate Identity and can be successfully implemented when it is unique, inspires trust and at the same time remains fresh and modern over the years. Microtec, leader company in wood analysis, develops optical analysis equipment with various sophisticated technologies. Our Studio starting from a design language, created for Microtec a unique and unmistakable sign. The choice of materials, color matching, and product graphics become important elements to complete the Microtec Corporate Design. Each product was designed and described in an application manual that allows Microtec people to have clear all the elements to produce. All the criteria and principles of organization are set out in the corporate design manual, the "Bible" for collaborators and clients.
Revolution Inside and Outside for TechnoAlpin

Revolution Inside and Outside for TechnoAlpin

April 07, 2017

The presentation of the new snow cannon designed for Technoalpin. The new TR8 is innovation in a nutshell, starting from its design. At the recent international Interalpin fair held in Innsbruck, Austira, the TechnoAlpin company, absolute world leader in the sector of alpine equipment, dedicated a whole stand to present an absolutely new concept for the production of snow on the ski tracks – the snowmaking machine denominated TR8.
A concept that saw the interaction of the creative talents of MM Design with the technicians of the company, and resulted in a highly innovative product, both from the inside as on the outside. The project drew its inspiration from the new internal construction of the turbine engine and the housing of its components to allow the designers to find a distinguishing and original mark that could communicate the technological innovation it contains within.
A mark which is able to show the drive and power of a new propeller, allowing to increase in a remarkable way, the amount of snow produced with respect to the same products of competitors. Some of the elements characterising this design concept are in particular, the optic units inserted in the front crown, the emergency lights integrated in the lateral housing and underlined by the smooth flow of the shape and suction grille of the MeteoStation, that enable to optimally adjust the snowmaking parameters.
MM Design has won the IF Award for design

MM Design has won the IF Award for design

March 01, 2017

This year, MM Design was the IF Award Winner for its Nevis espresso coffee machine, designed and developed for the German company, Macchiavalley. It is an unusual design for a professional machine, with special attention to the layout of the volumes that focus the spotlight on the machine’s frontal touch display which is very user-friendly thanks to simple, eye-catching and immediate graphics. Each detail was designed to give the machine the image of a product that has a strong personality, besides being reliable and elegant – elements that contribute to the company’s brand awareness.