Our Process

The careful analysis of changing sets and views is gathered in documents and divided into subjects:

• Lifestyle
• Technology
• SocialTrends
• Sustainability.

The information is arranged with pictures and data that are useful for the development of new products.

The preliminary phase study of the new product is essential so that to determine guidelines on how to create it, singling out objectives and critical points. “Understand before proceeding” is the motto that guides us through the design of every single new product.

This is where new ideas emerge. It is an essential phase because new products will developed from these ideas. Here the information is gathered through an ergonomic analysis, a study of the Human Machine Interface, graphics and colour studies and a great sensibility for the shape and function become the ingredients to conceive the future product: original and unique of its kind.

To develop an idea in a way in which it can materialize is a crucial phase for a successful product: choose the correct material and the most suitable technology, plan intelligent solutions to contain production costs and to dispose at the end of the life-cycle are some strong points that characterizes our way of doing. At the end of the phase the math worked out on CAD enable us to get the first prototypes.

Upon completion of the verifications, a product emerges from the ideas. It is a product that must know how to conquer its users.