Bombino
Fridge

Bombino

Fridge

Year 2000
Customer Smeg
Category Household & Kitchen

In the Bombino refrigerator our intervention has been updating and adapting to the expectations of a part of the audience who also research in the appliance an emotional as well as functional element.

Designed for the public who likes to surround with significant objects, the Bombino represents the fridge that can be desired as well as keeping fresh food and drinks. The choice of color palette and the shape of the handle represent a clear recall in the 1950s and 1960s, epic years in which many objects were strongly formally characterized. As a result of a careful formal, symbolic and chromatic search of that period, this project has resulted in a product that has exceeded sales expectations and has been able to attract a broader audience from a niche product.